Lisa Rinna is the New Face of Depends

Have you seen the new commercial for Depends with Lisa Rinna?

In it, she is seen walking the Red Carpet, when an interviewer asks if she will wear the new Depends Silhouette brief under her form fitting gown in exchange for a charitable donation to Dress for Success. She agrees, and she and husband Harry Hamlin are shocked that the undergarment is completely unnoticeable under her dress (see photo- right).

The ad has become a trending topic on the internet, and today Lisa Rinna appeared on the Today show to talk about it. When Ann Curry asked Lisa what she liked about the “Great American Try-On” campaign, Rinna replied:

It’s such a great message to get out that you can be sexy and feel good about yourself, and wear this product. I mean, I have that underwear on underneath that dress!

Now before you say “Men have urinary incontinence too, where is their ad?” Depends has that “covered.” They had pro football players Clay Matthews, Wes Welker, and DeMarcus Ware try on their Real Fit for Men product.

It should be noted that none of the celebrities endorsing the products actually needs to use them, but agreed to do the promotions to increase awareness of the issue as well as to support their charitable organizations.

Urinary Incontinence, 10 Facts about Leaking

  • Urinary Incontinence (UI) affects 200 million people worldwide
  • 25 million adult Americans experience transient or chronic UI. The National Association For Continence (NAFC) estimates that 75-80% of those sufferers are women, 9-13 million of whom have bothersome, severe, symptoms.
  • One in four women over the age of 18 experience episodes of leaking urine involuntarily.
  • One-third of men and women ages 30-70 have experienced loss of bladder control at some point in their adult lives and may be still living with the symptoms.
  • Of men and women ages 30-70 who awaken during the night to use the bathroom, more than one-third get up twice or more per night to urinate, fitting the clinical diagnosis of nocturia. Of these adults, one in eight say they sometimes lose urine on the way to the bathroom.
  • Two-thirds of men and women age 30-70 have never discussed bladder health with their doctor.
  • Only one in eight Americans who have experienced loss of bladder control have been diagnosed. Men are less likely to be diagnosed than women.
  • Men are less likely to talk about it with friends and family, and are more likely to be uninformed.
  • On average, women wait 6.5 years from the first time they experience symptoms until they obtain a diagnosis for their bladder control problem(s).
  • Two-thirds of individuals who experience loss of bladder control symptoms do not use any treatment or product to manage their incontinence.

What are the causes?

Incontinence is often seen as part of aging. But it can occur for many other reasons. For example, urinary tract infections, vaginal infection or irritation, constipation, and some medicines can cause bladder control problems that last a short time. When incontinence lasts longer, it may be due to:

  • weak bladder muscles
  • overactive bladder muscles
  • damage to nerves that control the bladder from diseases such as multiple sclerosis or Parkinson’s disease
  • diseases such as arthritis that may make it difficult to get to the bathroom in time
  • blockage from an enlarged prostate in men

How can I stop or control the leak?

Treatment of urinary incontinence is partly dependent on what is causing it. Methods include bladder retraining, kegal exercises, medications, biofeedback, and surgical options. For full details of the treatment options, click on the links below:

Treatment of Incontinence in Women

Treatment of Incontinence in Men

For detail

Michele R. Berman, M.D. was Clinical Director of The Pediatric Center, a private practice on Capitol Hill in Washington, D.C. from 1988-2000, and was named Outstanding Washington Physician by Washingtonian Magazine in 1999. She was a medical internet pioneer having established one of the first medical practice websites in 1997. Dr. Berman also authored a monthly column for Washington Parent Magazine.

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