The Obama administration wants young people to sign up for health care coverage.
Earlier in the week, President Obama did a web video on Funny or Die’s Between Two Ferns with Zach Galifianakis. As part of the interview, Obama stressed the need for young people to sign up for coverage before the March 31st deadline. To date, the video has gotten 15 million hits, and traffic to the Obamacare sign up website, healthcare.gov rose 40% on the day after it first aired.
And now, with that deadline about 2 weeks away, they are pulling out the “big guns”.
A new campaign, entitled #YourMomCares, has put out a video, using celebrity mothers to encourage young adults to sign up for healthcare coverage. Sharon Feldstein (Jonah Hill’s mom), Patsy Noah (Adam Levine‘s mom), Terria Joseph (Alicia Keys‘ mom) and Guadalupe Rodriguez (Jennifer Lopez‘s mom) share stories about their “kids” and make an impassioned plea to viewers to sign up for healthcare:
“Us moms put up with a lot, but one thing we should never have to put up with is our kid not having healthcare.” : Sharon Feldstein
“You people feel invincible and, until something actually happens, they will continue to feel invincible. Unfortunately, things do happen.”: Patsy Noah
Even First Lady Michelle Obama gets into the act saying: “We nag you because we love you.”
The Affordable Care Act allows young adults to stay on their parents’ health care plan until age 26. Before the President signed this landmark Act into law, many health plans and issuers could and did in fact remove young adults from their parents’ policies because of their age, leaving many college graduates and others with no insurance. This helps to explain problems like:
Source: CMS.gov ( Centers for Medicare and Medicaid Services)
What do you think of this campaign? Do you think the moms will help get young people (and others) to sign up?
To sign up for healthcare coverage, go to healthcare.gov