In a galaxy, not so far, far away…
Celebrities are once again adding their voices to the Stand Up 2 Cancer campaign.
This year, however, their voices of celebrities such as Emma Stone, Andy Samberg, Bill Hader, and Ken Jeong, sound a little more like… characters from Star Wars!
Here: See for yourself…
This year’s theme is called Use the Force for Good, and is a collaboration between Lucasfilm, eBay, Major League Baseball and many celebs to collectively raise money for the S↑2C campaign. The campaign happens to correspond to this month’s release of Lucas’s : Star Wars: The Complete Saga (Episodes I-VI) [Blu-ray] on Blu-Ray.
As SU2C Co-Founder Sue Schwartz says:
“With one in two men and one in three women diagnosed in their lifetimes, cancer affects us all. SU2C’s mission is to persuade each and every person to support the scientists working to end cancer, and this initiative gives legions of Star Wars fans fun and easy ways to do that.”
SU2C is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. It distinguishes itself from other organizations in its unique funding model, developed with the help of prominent cancer researchers, encourages collaboration and innovation through two new types of scientific grants:
“Dream Team grants are awarded to multi-institutional groups of scientists who work collaboratively, rather than competitively, to develop new treatments quickly in order to save lives now.
Innovative Research Grants support groundbreaking cancer research projects that are high-risk but could also be high-impact, and have the potential to significantly affect patient care. ”
Last September, Stand Up To Cancer ‘s one-hour, commercial-free telecast aired on ABC, CBS, FOX, NBC, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, Showtime, The Style Network and TV One and over 30 online streaming partners like AOL, Yahoo! and YouTube. The star-studded event raised over $80 million.