The Hollywood community is once again uniting to support Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), which will stage its fourth biennial fundraising telecast Friday, September 5 (8:00 – 9:00 PM ET/PT). ABC, CBS, FOX, and NBC as well as 26 broadcast and cable outlets, will donate one hour of commercial free television to broadcast the show live from the Dolby Theatre in Los Angeles.
The star-studded event is being co-produced by Emmy-winning producer Joel Gallen and Oscar-winning actress Gwyneth Paltrow.
“Cancer affects us all and each and every person can help the scientists who are working 24/7 to save more lives. We want to get that message out in as many ways as possible, so we’re excited to use social media to reach supporters from all over who are helping to grow the Stand Up To Cancer movement, and hopefully, get even more people to stand up with us.”
Robert Downey Jr., Melissa McCarthy, Steve Carell, Sofia Vergara, Ben Falcone, Kevin Bacon, Anna Kendrick, Tony Goldwyn, Dave Grohl, Hailee Steinfeld, Josh Gad, Giada De Laurentiis, Jaime King, Mira Sorvino, Joe Manganiello, Jordana Brewster, Alison Sweeney, Amanda de Cadenet, Charlie Wilson, and Diem Brown are only a few of the celebrities that will take part of the star-studded event. They hope to build public support for SU2C’s mission to accelerate the pace of groundbreaking cancer research so that new treatments can get to patients sooner.
Instead of the traditional phone bank staffed by celebrities, the Sept. 5 telecast will feature a “digital lounge” on the set, hosted by Yahoo News Global Anchor Katie Couric. Stars in the digital lounge will reach out to viewers via phone, Facebook, Instagram and other social media platforms through an exciting new campaign called “We’re Calling You” that SU2C’s supporters can sign up for, as of today, at werecallingyou.org. According to Stand Up To Cancer Co-Founder Couric:
“Since we started Stand Up To Cancer in 2008, social media has exploded, creating a whole new way to connect. So in an unprecedented way, we’ll have plenty of stars reaching out to donors via social media, thanking them through Facebook messages, digital shout outs, Instagrams and tweets. In other words, this year, we are so 2014!”
…That in 2014, cancer will be the leading cause of death in the world?
…That there are more than 200 different types of cancer?
…This year, approximately 1.65 million Americans will be diagnosed with cancer and about 585,720 will die of the disease.
… A one percent reduction in cancer deaths would be worth $500 billion, almost 2.5 times what the U.S. spends each year on the disease.
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