Sali Hughes tweets Jan 17th is ‘Fat Day’

According to snarky beauty columnist Sali Hughes, “Ugh. Tomoz, Jan 17th is known as ‘Fat Day’ because a high of 76% women are depressed by their bodies post-Xmas.” Sali’s advice: “Ignore, dress slutty, laugh.”

Sali’s notification and exhortation, tweeted about 8am Eastern U.S. time this morning, has apparently resonated among her followers since their retweeting has made this a Top Tweet today.

‘Fat Day’ was declared in a press release (full text below) based on statistics from Transform, the U.K.’s largest cosmetic surgery provider. A survey carried out in Transform clinics also revealed that the average woman gained 11 lbs during December and a shocking 76% of women polled admitted they feel depressed about their appearance in January. Moreover, British women ages 18-25 suffer low self-esteem due to their weight 83 days a year.

Shami Thomas, spokeswoman for Transform, said “In early January people kick-start their diet and exercise regimes and most have iron willpower. However, many will have broken their resolutions by the middle of the month and overindulged – especially on the weekend.” This makes the third Monday in January a day when people start to consider quick-fixes such as weight loss surgery and cosmetic treatments such as liposuction.

How’s your diet and exercise plan going? Are you keeping a workout or diet journal? How does your diet and fitness plan compare with the regimens of your favorite celebrities such as Kelly Osbourne, Patti Stanger, Sara Rue or Carrie Underwood, Jennifer Lopez, Olivia Wilde?

Our advice: forget about Kate Middleton’s Mum and The Dukan Diet and read Gary Taubes’ new book, Why We Get Fat and What To Do About It instead. And start keeping a diet journal. We recommend PhotoCalorie.

Press Release from Brazen PR:

17^TH JANUARY – THE UK’S OFFICIAL “FAT DAY”

- TRANSFORM PINPOINTS DAY COSMETIC SURGERY ENQUIRIES WILL SOAR AS BRITS LOOK FOR QUICK FIXES

- 76% WOMEN FEEL DEPRESSED ABOUT THEIR APPEARANCE IN JANUARY

- THE AVERAGE WOMAN GAINED 11 LBS DURING FESTIVE SEASON AND SUFFERS 72 “FAT DAYS” A YEAR

Monday 17th January is the UK’s official “Fat Day” - the day Brits will feel at their heaviest and make the life-changing decision to have weight-loss surgery after piling on an average of 11 lbs during December.

Transform, the UK’s largest cosmetic surgery provider, has recorded soaring enquiry levels in the past two weeks due to post-Christmas over-indulgence and failed New Year’s resolutions.

This surge in interest is expected to reach its climax on the 17^th January this year, considering last year’s figures - enquiries on the third Monday of 2010 (18^th January) increased by 70% compared to the average for the rest of the year. Liposuction was recorded as the most popular procedure in January 2010 and breast augmentation enquiries soared by 73% in January 2010 compared to December 2009 figures.

A survey carried out in Transform clinics also reveals the average woman gained 11 lbs during December and a shocking 76% of women polled admitted they feel depressed about their appearance in January.

The results also reveals that Brit women suffer a whopping 72 fat days a year – with women aged 18-25 suffering from the lowest self-esteem with an average of 83 fat days a year – and eight out of ten women feel so down about their weight in January they make a commitment such as joining the gym or joining a slimming club – and, evidently, looking into weight-loss surgery.

Shami Thomas, spokesperson for Transform, comments: “From enquiry records for the past few years, we’ve pinpointed a sudden surge of interest through our call centre and website on the third Monday of every January.

“In early January people kick-start their diet and exercise regimes and most have iron willpower. However, many will have broken their resolutions by the middle of the month and overindulged – especially on the weekend.

“Couple this with over-busy gyms and typical “Monday morning blues” and people start to look into ‘quick fixes’ in place of their diets and exercising which they’ve neglected over the weekend - hence why we see such a surge of enquiries into weight loss procedures and other treatments on the second Monday of each month.”

- ENDS -

For more information please call Helen Pickerill at Brazen PR on

M: 07702 373 028 E: [email protected]